About
Operator First. Consultant Second.
The 3PL Cowboy exists because too many brands get supply-chain advice from people who have never run a warehouse, missed a peak, or owned the P&L when the labor plan fell apart.
Operating & account experience across recognized brands
Operating background
17+ years spent inside real operations: warehousing, fulfillment, distribution, transportation, parcel and cold chain. Running buildings, launching sites, managing labor, hitting service levels and answering for the numbers — not observing from a slide deck.
Career history
Operating and account experience built across a run of recognizable supply chains, each one a different kind of complexity:
- NikeGlobal athletic and performance apparel distribution — high-velocity, brand-standard fulfillment at serious scale.
- WalmartThe largest retail distribution network in the world — where compliance and throughput aren’t negotiable.
- DHLGlobal third-party logistics — contract warehousing and distribution across multiple client verticals at once.
- FedExTime-critical parcel and ground network operations, where a missed cutoff is a missed promise.
- Kellogg’sCPG and food manufacturing distribution — retail compliance, shelf life and volume, all at once.
- APL LogisticsOcean freight-linked supply chain and distribution — the import side of the business.
- AmericoldTemperature-controlled warehousing — cold chain integrity as the entire value proposition.
- XPO LogisticsMulti-client 3PL and transportation at enterprise scale.
- PelotonDTC and omnichannel fulfillment for connected fitness hardware — a category built on subscription economics and white-glove delivery.
Leadership experience
Leading large operational teams and full P&Ls across major-brand supply chains — $92M+ in P&L responsibility, 400+ team members led, 60+ facilities launched and 11+ businesses launched from the ground up. The scale where a bad decision shows up as a seven-figure problem, fast.
Credentials
Six Sigma Black Belt — process discipline applied to warehouse and distribution operations, not just manufacturing lines. The same rigor behind every benchmark, audit and recommendation this advisory makes.
Right now
Currently Chief Partnerships Officer at 3PL Bridge and 3PL Bridge Realty Partners, and Founder & CEO of Margix, a warehouse profitability intelligence platform built for 3PL operators. The 3PL Cowboy is the public-facing advisory built on top of that operating base — based in Dallas, TX.
Why The 3PL Cowboy was created
Brands kept asking the same question: “Who can give me a straight answer about my 3PL?” Providers have a sales agenda. Big consultancies bill by the month. The 3PL Cowboy is the third option: independent, experienced, and direct.
The approach
Look at the operation the way an operator would. Benchmark the numbers. Say the quiet part out loud. Recommend what we would do with our own money — even when the answer is “stay put, your deal is good.”
Media & podcast
Host of No Bull: Supply Chain Talk — conversations with operators who have actually solved hard problems — plus ongoing supply-chain commentary across social platforms.
Speaking
Available for conferences, executive roundtables, sales kickoffs and podcasts on 3PL selection, fulfillment economics, warehouse operations and building supply chains that support growth.
Talk to the 3PL Cowboy.
Bring the problem. Leave with a plan.