Real Supply Chain Advice. No Bull.

The 3PL Cowboy helps brands evaluate, benchmark and select fulfillment partners — and helps 3PL operators sharpen operations, growth strategy and real estate decisions — with operator-grade judgment and a process built to de-risk every call.

Container port at dusk, aerial view
17+Years Supply Chain Experience
$920M/YrIn Contracts Negotiated
North AmericaEvery Major Market Covered

Operating & account experience across recognized brands

Built for the decision,
not the browse.

For executives making consequential warehouse, fulfillment and network decisions — where the cost of a mismatch compounds for years.

Independent by Structure

No warehouse to fill and no listing to move. When staying put is the right call, that is the recommendation you get.

Operator-Led Process

Built by someone who has run the operation, negotiated the agreements, and seen exactly where a wrong-fit decision breaks down.

Both Sides of the Table

Advising brands and 3PLs concurrently produces an unvarnished view of how this market actually prices and performs.

Transparent Economics

How the engagement works — scope, fee and process — is explained plainly before anything moves forward.

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Testimonials

What Brands Say

““We came to Mike because our existing 3PL was struggling to keep up with our volume and get orders out on time. At 2.6 million orders per year, finding the right partner wasn’t a simple task. Within two weeks, Mike guided us through the entire RFP process, helped us evaluate our options, and ultimately connected us with a new 3PL partner that could support our operation and scale with our growth.””
Vice Present - Supply Chain
““Mike was referred to me by a close friend in the industry when we were opening two dedicated operations for RFP. We evaluated 26 different options, and Mike was the only one who truly understood what we needed without requiring a ton of direction from our team. His ability to understand the operation, ask the right questions, and put together the right solution really stood out. I was extremely impressed with how he handled the entire process.””
Sr Director of Supply Chain
““Mike was brought in by our 3PL partner to lead our Texas operations. When our California and Mexico operations began struggling, Mike and his team immediately stepped up to take on additional volume from both markets. Within a matter of days, they had secured a second facility and were operational within a week to support the increased demand. Their ability to react quickly, solve problems, and keep our operation moving was impressive.””
Director of Supply Chain - North America
““Mike was a breath of fresh air to work with and made an immediate impact on our last-mile operations. His team redesigned our routes and improved operational efficiency by 29%, resulting in significant cost savings. When we began struggling with VAS - an area that wasn’t even Mike’s responsibility - he stepped in, took ownership of the problem, and had a solution in place almost overnight. He built a sustainable process and team that became invaluable during COVID, helping us keep orders moving during the largest sales spike in our company’s history.””
VP of Operations
““While working with one of our 3PL partners, Mike was tasked with correcting major inventory challenges across more than 450,000 SKUs. At the time, our cycle count accuracy was averaging just 61%. Mike led a Kaizen event that uncovered critical process gaps throughout both our inbound and outbound operations. After implementing the changes identified by his team, our cycle count accuracy climbed to over 98%. The improvement was transformational for our operation.””
Director of Operations
““Mike played a critical role in launching our Janesville, Wisconsin operation from the ground up. He developed the operational processes and training materials from scratch, then personally trained our managers, supervisors, administrative staff, and lumpers on their roles and responsibilities. His leadership during the startup established the foundation we needed to successfully run the operation and reliably support the Dollar General store network.””
Sr Director of Operations
““Working with Mike across our North American operations was a pleasure. He consistently identified opportunities to improve operational efficiency across each of our facilities, but one of his biggest impacts came from helping us develop and roll out a new pallet program across the network. The initiative ultimately delivered more than $6 million in annual cost savings and became a significant win for our organization.””
Vice President
““Mike was brought in to consult on our Texas operations at a time when thin margins and inconsistent forecasting were creating significant challenges. We didn’t have a clear understanding of what each facility should produce, what inventory it should carry, or the right volumes for each location. Mike worked closely with both our sales and operations teams to implement a new system that captured critical operational and demand data over the course of a quarter. That data transformed our forecasting and gave us the visibility we needed to optimize production, inventory, and facility utilization across the operation.””
VP of Operations
““The rollout of our new WMS and inventory tracking system had become a major challenge across our network. Mike stepped in and helped turn it around, supporting the implementation across more than 60 sites in under eight months. His ability to train teams, troubleshoot issues, and drive adoption across such a large network was a game changer for us.””
Director of Operations
““Mike and his team were a key part of launching our Denton, Texas operation. Between new automation, scheduling processes, and building out new teams, the startup was challenging for everyone involved. Mike became a critical piece of the glue that kept the operation moving forward. He brought consistency, accountability, and urgency to the team, pushing through challenges and keeping everyone focused on execution. His leadership and relentless effort were instrumental in getting the operation successfully off the ground.””
Sr Director - Texas Operations

The Work Behind the Recommendation

The Diligence Most Brands
and 3PLs Skip

Most brands choose a 3PL from a sales call, a referral, or a search result. Most 3PLs set growth and pricing strategy the same reactive way. Both patterns routinely produce costly mismatches — wrong volume tiers, incompatible technology, pricing that erodes margin, service that performs at onboarding and cracks under peak-season pressure.

The engagement runs a structured evaluation instead: requirements mapping, capability audits, commercial benchmarking and site or facility analysis — so the final decision is built on data, not guesswork.

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Operations review on the warehouse floor

Category Depth

Verticals We Support

Twelve categories where fulfillment gets complicated fastest — and where operator experience matters most.

Where We Work

Markets We Serve

23 distribution markets across the United States, Canada and Mexico — each evaluated for port, rail, highway access and warehouse fundamentals.

Vancouver Seattle Portland Salt Lake City Los Angeles / Inland Empire Phoenix Toronto Montreal Quebec City Detroit Chicago Columbus Indianapolis Kansas City Dallas-Fort Worth Houston Memphis Atlanta Savannah Charleston Miami New Jersey Mexico City

The Distance Between a Decision
and a Defensible One

The prevailing process — inbound sales motion, referral roulette, surface-level RFPs — produces commitments that look fine at signing and expensive at peak. This advisory replaces it with underwriting discipline.

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The typical process

  • Shortlists assembled from whoever called back
  • Pricing accepted as quoted, never benchmarked
  • Capabilities taken on the tour, not the audit
  • Accessorial structures discovered on invoice one
  • Fit re-examined only after the failure

The Cowboy standard

  • Mandate and requirements documented before outreach
  • Every rate benchmarked against live market data
  • Operational capability audited on the floor
  • Full cost model — accessorials included — validated upfront
  • Success criteria defined before signature

What Happens After You Reach Out

Engagement,
structured.

No provider is contacted, and no introduction is made, until the direction has your signature on it.

The 3PL Cowboy
01

We review your intake

Within one business day your requirements get a principal-level review. If there’s a genuine fit, scope and timeline are agreed before anything else moves.

02

Requirements mapped first

Before a single provider is contacted, your operating requirements and non-negotiables become a written criteria document — approved by you first.

03

Execution on your terms

Only then does the market get approached — benchmarked, audited and negotiated under your mandate, with you in control at every stage.

The Podcast

No Bull: Supply Chain Talk

Unfiltered conversations with the operators who actually carry the freight — war stories, hard numbers and decisions that mattered.

No Bull: Supply Chain Talk podcast Host: The 3PL Cowboy Hosted by The 3PL Cowboy

On Stage

Keynotes, Panels & Executive Sessions

The same operator perspective, live — for conferences, industry events, private summits and portfolio-company sessions.

The 3PL Cowboy speaking on stage at an industry event
Conference KeynotesFulfillment economics and the state of the 3PL market — without the bull.
Executive & PE SessionsPrivate workshops for leadership teams weighing supply-chain decisions.

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FAQ

Frequently Asked Questions

Everything you need to understand before evaluating a new 3PL, reassessing an existing partner, or entering a more rigorous selection process.

What is The 3PL Cowboy, precisely?

An operator-led supply chain advisory serving two constituencies: brands making warehouse, fulfillment and network decisions, and 3PL operators pursuing operational improvement, growth and real estate strategy. Built on 17+ years running these operations at enterprise scale.

Is this a 3PL, a broker, or a consultancy?

None cleanly. There is no warehouse to fill and no listing inventory to move — this is not a marketplace, with no directory and no algorithmic matching. It is a retained advisory applying underwriting-grade diligence to decisions most firms make on a sales call.

Should we keep fulfillment in-house or hand it to a 3PL?

That’s a dedicated analysis: your building economics, labor model, throughput and service performance measured against what a competitive 3PL structure would deliver. The answer is sometimes “stay” — and the analysis says so when it is.

We already have a 3PL. Is there still a fit?

Frequently the strongest one. The fulfillment cost analysis benchmarks your current storage, handling and accessorial economics against the market. Outcomes range from renegotiation leverage to a structured transition — or written confirmation that your deal is sound.

What does the advisory do for 3PL operators?

Operations advisory (throughput, labor, margin discipline), growth strategy and enterprise commercial development, and real estate strategy — expansion markets, site selection and facility economics tied to the business you’re actually winning.

Does it cost anything to reach out?

The initial assessment is free. How any further engagement works — scope and fee — is explained plainly before anything moves forward.

Do you speak at conferences and events?

Yes — keynotes, panel moderation and private executive or PE sessions on fulfillment economics, 3PL strategy and network design, alongside hosting No Bull: Supply Chain Talk. Inquire through the contact page.

Which markets are covered?

23 distribution markets across the United States, Canada and Mexico — Dallas-Fort Worth, Houston, Atlanta, Kansas City, Memphis, Los Angeles/Inland Empire, Seattle, Portland, Chicago, Detroit, Columbus, Indianapolis, New Jersey, Miami, Savannah, Charleston, Phoenix, Salt Lake City, Toronto, Vancouver, Montreal, Quebec City and Mexico City.

Operator-Led Advisory Dual-Sided Expertise Transparent Engagement Media & Speaking

Talk to the 3PL Cowboy before your next warehouse or 3PL decision.

One conversation now can save months of the wrong contract later.