Solutions

One Advisory. Two Sides of the Same Market.

Working with brands and 3PL operators concurrently is the point — it’s how pricing, service and deal structures actually become transparent. Pick the side that matches you, or read both.

Michael Nooner, The 3PL Cowboy, walking a fulfillment operation with a brand's team

For Brands

  • 3PL selection, diligence and commercial benchmarking
  • Fulfillment cost analysis — are your rates actually competitive?
  • Insource vs. outsource: keep your building, or hand it to a 3PL?
  • Distribution network design and market expansion
  • Industrial real estate and site strategy
Solutions for Brands
The 3PL Cowboy inside a 3PL warehouse between pallet racking

For 3PLs

  • Operations advisory: throughput, labor models and margin discipline
  • Growth strategy, enterprise pipeline and commercial development
  • Real estate strategy: expansion markets, site selection, facility economics
  • Service design for the brands you want to win
  • Board, investor and executive-session advisory
Solutions for 3PLs

Two ways to work together

A project when it’s a decision. Fractional when it’s a seat.

Every engagement is one of these two shapes. Most start as the first and some become the second once the decision has to be executed.

Project engagement

Scoped around one decision. Finished when it’s made.

3PL selection, fulfillment cost benchmarking, an RFP, a network redesign, a lease or expansion decision. Requirements first, the market second, a written recommendation at the end. Weeks, not months.

See the engagements

Fractional leadership

An operator in a defined role, for a defined period.

Fractional operations, growth or strategy leadership, usually one to three days a week with 90-day outcomes. For brands: Head of Fulfillment or VP Supply Chain. For 3PLs: COO, Chief Growth Officer or board advisor.

How fractional works

The Practice

Every Engagement, At a Glance

3PL Selection & DiligenceStructured evaluation, capability audits and commercial benchmarking before a shortlist exists. Fulfillment Cost BenchmarkingStorage, pick/pack and accessorial economics measured against the market, line by line. Insource vs. Outsource AnalysisA disciplined answer to the question: keep running your own building, or hand it to a 3PL? Warehouse RFP ManagementA competitive, controlled process that surfaces real pricing and real commitments. Distribution Network DesignNode strategy, market coverage and service levels modeled before capital is committed. Industrial Real Estate StrategySite selection and facility strategy for brands and 3PLs, tied to network economics. 3PL Operations AdvisoryThroughput, labor models, quality systems and margin discipline for operators. 3PL Growth StrategyCommercial strategy, enterprise pipeline development and expansion planning for 3PLs. Parcel & Transportation StrategyCarrier mix and spend engineered without degrading the customer promise. Peak & Overflow CapacitySurge planning and secondary-site strategy before the season forces the decision. International ExpansionMarket entry across Canada, Mexico, the UK, Europe and Asia-Pacific. Executive AdvisoryA standing operator in the room for board-level supply-chain decisions. Fractional LeadershipFractional operations, growth and strategy leadership for brands and 3PLs: a defined seat, part-time, with defined outcomes.

Talk to the 3PL Cowboy before your next warehouse or 3PL decision.

One conversation now can save months of the wrong contract later.

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